Filming in a non-controlled location can be difficult, but filming in a hospital comes with a unique and demanding set of challenges.

At Iceberg Media Productions Inc., we have been working with a client in the medical technology field and recently had the opportunity to film real stories inside several active hospitals across Ontario and Quebec. While these environments are some of the most meaningful places to tell human stories, they also come with some of the most complex challenges to film in.

When Foodland approached us to create a fresh, summer-focused campaign, they didn’t just need one hero spot, they needed content that could flex across multiple brands and platforms.

The final tally?
117 unique video assets.
3 different grocery store banners.
1 overnight shoot.

Here’s how we did it, and what you can learn about efficient content production for your next campaign.

Explainer videos often get a bad rap.

Too many fall into the trap of over-explaining, under-engaging, and ultimately getting lost in the noise. But at Iceberg Media Productions, we believe even the most straightforward brief has the potential to tell a meaningful story… if you know where to look.

With 3.3 billion viewers of digital video content worldwide, there’s never been a better time to leverage the power of video. Our content consumption habits have evolved, and so has the way we engage with businesses and brands.