Why Your Brand Needs Video Now!
With 3.3 billion viewers of digital video content worldwide, there’s never been a better time to leverage the power of video. Our content consumption habits have evolved, and so has the way we engage with businesses and brands.
Today, customers want more than just a product—they want a connection. In fact, studies show that 89% of consumers want to see more videos from brands. This isn’t just a trend for big companies with hefty budgets. For small and medium-sized businesses, a compelling video presence is equally essential to stand out and build trust online.
Here are 4 impactful ways your brand can use video content to engage customers, stand out and connect.
1. Show Customers What They’re Getting
Whether it’s a product or service, showing it in action helps potential customers understand its true value. An explainer or “how-to” video can make all the difference, highlighting the benefits and unique qualities of what you offer. Think of it as a way to put your product in their hands—virtually.
2. Let Your Customers Do the Talking
Testimonial videos are an incredibly effective form of video marketing—39% of branded videos in 2024 are testimonials. These videos give potential customers firsthand insights from people who love your brand, building credibility in a relatable way. It’s our favorite type of video to produce at Iceberg Media because real voices are powerful, and authenticity is contagious. Take a look at this example of a customer testimonial about building their dream home.
3. Take Viewers Behind the Scenes
Let’s be honest: people love a peek behind the curtain. Whether you’re a pastry chef or a health care facility, consider creating a video that shows the heart and effort behind your work. Behind-the-scenes videos offer a personal connection that deepens trust, showing your passion and dedication in a way that words alone can’t.
4. Share Your Brand’s Story
A well-crafted brand story sticks with people. Stories connect us, and video is one of the best ways to share your brand’s journey, values, and vision. In fact, 82% of people have been convinced to buy a product or service by watching a video. When you tell your story in a meaningful way, it resonates and, more importantly, converts.
So, what are you waiting for?
At Iceberg Media Productions, we know that every brand has a story worth telling. Our team of video production experts handle every detail, from concept to delivery, ensuring your project gets the personalized care it deserves.
Let’s work together to create video content that brings depth to your story and impact to your brand.
References: